After many months of development in partnership with Commercial Radio Australia, radio networks and media agencies, the AudioNET Team is proud to be in a position to launch the latest iteration of RadioMATRIX.
RadioMATRIX was first launched in 2017 encompassing the automated management of Radio Holdings across 200 media agencies and over 370 commercial radio stations, moving the media buying process from an offline, largely analog process to an online, digital work flow.
The latest update significantly extends the RadioMATRIX platform’s capability and is the first step towards towards significant streamlining of the audio buying process across Australia’s commercial radio network.
The RadioMATRIX platform is being rolled out in phases, commencing with the launch of the RadioMATRIX Briefing Module. The balance of the platform will be rolled out during Q1 2021, commencing with Proposal Module, enabling radio networks to respond to briefs submitted to them within the platform, and to proactively engage media agencies with new initiatives.
A big congratulations to the AudioNET Team and Commercial Radio Australia for a job well done. You can access Commercial Radio Australia’s press release here.