Radio Holdings & Mini-Holdings
Radio Holdings and Mini-Holdings are both widely recognised as the industry-standard best-practice method for synchronising bookings and schedules between media agencies and radio networks, and cross-network bookings between radio stations.
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Implemented in 2013 in partnership with the media agency OMD and radio network ARN, Radio Holdings automatically puts radio networks and media agencies in synch on bookings and schedules, with automatic file delivery from radio network traffic systems to media agency media activity billing systems.
Radio Holdings automatically consolidates and reconciles agency bookings and station advertising schedules on a daily basis for over 85% of Australian Media Agencies, and 100% of commercial radio stations.
The daily consolidation of all of Australia’s commercial radio activity into a single data source automatically links radio network traffic systems with agency billing systems, drastically reducing booking error rates, significantly reducing manual processing errors and the time required to reconcile and invoice commercial radio advertising.
RadioMATRIX interfaces with all tier-1 radio trafficking and media agency media management and billing systems, in addition to its own confirms activity dashboard, reporting suite and automated systems interface, which manages the display and distribution of change alerts.